Vetra Booklet and Sticker Pack

This booklet is a celebration of the side plots, the unexpected turns, and the shared experiences that shaped not only Vetra, but everyone involved in the process.

A bike is more than metal and rubber — it’s a vessel for experiences, memories, and shared journeys.

We’re really excited to share a collection of images, text, poetry, and graphics on paper, created with friends throughout our journey.
Each person contributed a glimpse of their own vision — loose snippets of meaningful moments, reflections, and memories from the land.

Context is everything.
A frame is just a frame, and a bike is just a bike.
Sitting alone in a room, it’s simply an object of potential desire — beautiful maybe, but hollow without the stories it carries.

Bikes can be objects of function, design, or beauty.
But while they are all those things, without the places they take us, the friends they bring closer, and the stories they help us create and understand, they would be nothing more than empty vessels — driven only by the material world.

A huge thank you to Loveletterturbo , who brought their masterful hands to design the layout for this booklet.
It’s part of a series of 12 booklets showcasing different sides of biking culture.
It was launched in Paris on April 10th, as part of this ongoing series, sharing stories, memories, and experiences with the friends who have always been by our side in presence and memory.

For those who missed the first batch of stickers, we’re now adding the booklet with a sticker pack to our webshop. You can grab yours and catch up on the journey. It will be shipped on the 23 of May.